Netherlands Embassy and Consulates, China

Netherlands Board of Tourism & Conventions (NBTC) launches Holland Travel Book

NBTC launched its Holland Travel Book at the Dutch embassy on December 9.

Aside from the launch of the book, NBTC also signed a Memorandum of Understanding (MoU) with the Chinese travel agency Caissa Travel and announced the HollandCity strategy.

The Holland Travel Book contains experiences of Key Opinion Leaders (KOL’s) that traveled to the Netherlands earlier this year. The book is published in collaboration with China Light Industry Publication House.

With the announcement of the HollandCity strategy, NBTC gives the official kickoff to better promote the different seasons and the entire Netherlands. As part of this strategy, a MoU is signed with the well-known travel agency Caissa Travel. Together with NBTC, Caissa Travel will develop a new series of itineraries to the Netherlands.